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Software
Solutions for Tyre Retail and Wholesale
Supertyres - A perfect
system for independents
As the services of Suffolk based Tyreman continue to be appreciated
within the UK tyre industry their computer systems are capable of
enhancing all types of services and products. For example, when
computerisation was first introduced into the market it was generally
considered that the larger retail/wholesale groups and medium sized
companies embraced the technology. However as computer systems become
more flexible and affordable it is interesting to note that even
small independent tyre businesses are able to take advantage of
today’s latest innovations.
A perfect example is Supertyres of Maldon in Essex, which is owned
and managed by brothers Glen and Jamie Head who first had the Tyreman
system installed in 1998. Glen states “After careful consideration
of all the computer systems available at the time, we chose Tyreman
because they seemed to offer the most flexible product that best
suited our individual capabilities as a business. “Both Jamie
and I realised that in order to take Supertyres to an even higher
level of efficiency we had to become computerised and over the past
six years we have undertaken a number of significant updates on
our Tyreman system to the point now where Supertyres has its own
fully customised computer system that allows us to run our business
in our own unique way. There is no doubt in my mind that the company
could not function properly in today’s fast moving market
without computerisation.”
The company offer both a thriving retail fast-fit service in Maldon
alongside a local wholesale facility, which are both efficiently
managed from the same Tyreman system with swift inter-action between
the two services. Glen adds “Wholesale is the fastest growing
side of our business at the moment and we have two local warehouses
for stockholding, one with 10,000 sq ft and the other with 4000
sq ft. The company is also part of UK Tyres Limited, formerly known
as the Southern Buying Group.”
When it comes to back-up customer service from Tyreman, Glen is
equally glowing in his praise, saying “When we have any sort
of operational problem the Tyreman team will instantly dial into
our system and sort out whatever needs to be done both swiftly and
efficiently and knowing that such a professional back-up service
is readily available, as and when we require it, enables Supertyres
to get on with the business of selling tyres. Today’s tyre
market is ultra competitive and needs 100 per cent concentration
and having the Tyreman system behind us has given us the opportunity
to do just that. It is almost like having your own IT department
within the company.”
Looking to the future, Tyreman will continue to carry out bespoke
work on the Supertyres system and introduce customised upgrades
including imminent plans to link up one of the warehouses through
Broadband to the system. At the same time a new set of laser printers
will also be installed.
Having formed the company in 1992 both Glen and Jamie have taken
Supertyres to the position of being one of the region’s most
successful retail and wholesale operations and readily admit that
this success would not have been possible without the expertise
of Tyreman behind them.
Glen Head (Proprietor)
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